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I firmly believe the purpose in life is to enjoy it!

Play, laughter, positive support, and encouragement is the optimal learning platform that engenders creativity. Laughter, and positive emotion has been proven to enhance limbic system functions (involved in motivation, emotion, learning, and memory).

We were put here to enjoy life: those whom are enjoying life learn the fastest. Learning is key to survival, and fun.

To find a purpose within your social brand:

Play your way through your reinvention, or your rebrand with a branding mentor with a proven methodology.

Part of it may be handing out a branding assessment questionnaire to trusted peers, and influencers, filling out charts, and doing things that have to do directly with your formal rebranding process.

Personal branding is not done in a vacuum by yourself. It’s not even about you. On a daily basis it’s about being in community, and what you can do to serve the world, and consistently refining it down to exactly how you will serve, and most importantly: WHY?, and why you? Uncovering your core values within your trusted community/ies can be helpful to your WHY?, and why you?

If you are rebranding your personal brand, and want to know in more detail regarding how I’m going about it: drop me a line in the comments below, or a tweet here: @SFenthusiast. I’d be more than happy to share the details, or even journey with you as you rebrand too!

Much Love!

– Steve Morozumi

Founder, SFenthusiast, The Art of Strategic Social Branding



#SFenthusiast #Twitter10k Flash Opinion

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Image courtesy of @TechCrunch

The Flash Opinion: “Ask not what @twitter @jack can do for you, ask what can you do for @twitter @jack.”


Twitter is an open feed un-walled garden (unlike Facebook). All the way from the code to the UI to the UX to the great people of the Twitterverse.

It’s the Twitter Way: We’re a bold fearless open loving & giving community. Come join us! We’re not afraid to help, and connect all the way to IRL (In Real LIfe)!

On Twitter I’ve had lovely chats with influencers, and brands of all sizes not too mention just great people for myself, and for my clients from people around the globe.

Well, now that I’m over the #Twitter10k shock that many of us went through, I like what @FalconSocial has to say. Article here: http://fal.cn/KGPp

How would you like to help @twitter @jack today? HInt: That’s us helping each other on Twitter to continue to make it a great place to be! Lemme know in the comments below, at @SFenthusiast, or #SFenthusiast stream on Twitter.

Much Love! ❤

– Steve Morozumi

Founder, SFenthusiast, The Art of Strategic Social Branding

Let’s Make Social Media Management / Marketing Easier! (Letters To Clients 1)

Hey there! Let’s make social media management, and marketing as easy as possible together!

After speaking with a client to make long term quality social posting easier I started drafting a really simple proposal (see at end of post).

This blog may be incomplete as you’re reading it. However, I’m just publishing it each time I have time to work on it, nonetheless.


Key Terms:

Advertising – the activity or profession of producing advertisements for commercial products or services.

Owned Media – when you leverage a channel you create and control. This could be your company blog, YouTube channel, your website, or even your Facebook page.

Content Marketing – the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

My comment: Blog content is a typical source for expanding content marketing beyond the blog, and into social media.

Content Curation – the process of collecting, organizing and displaying information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators. Curation services can be used by businesses as well as end users.


Keeping the above terms in mind, I have found two key elements to social media management, and marketing efforts (please validate me, and/or debate me on this):

1. Advertising – Getting out your message through owned media by marketing your blog through social. And/or, getting out your message through owned media via content curation.

2. Influencer Engagement – Draw out your influencer ecosystem model, and then fill it in with existing influencers, and also adding new ones from hashtag streams, and Klout for example.

The advertising element I speak of is easier, and faster to roll out on a production level for a team because it is easier to wrap the mind around I’ve found. So, that’s the focus of this post.


SFenthusiast™ Really Simple Proposal to The Social Team:

  1. Content Marketing:

We want everyone on the team to be able to post easily no matter what. A repository of evergreen content on meetedgar.com will help greatly with this!

Repository Technology to try: http://meetedgar.com

Workflow Overview:

Start with all of the client’s blog posts, and break out 3-5 quotes, or ideas per blog post to generate evergreen social content to place in the repository.

  1. Content Curation:

Searching around the internet for quality content in alignment with brand is a pain. Let’s make it easy for anyone on the team!

Curation Technology in use: http://bundlepost.com

Workflow Overview: Use bundle post to speed up content curation for social.


#LYFTGATE : Suggested Actions for Lyft Stakeholders (Parts I and II)

Part I. For Lyft Drivers, and Potential Drivers: If you have now, and/or have had in the past unresolved driver application, and/or payment problems, or any other problems regarding Lyft, Inc. as a Lyft driver, or potential Lyft driver, click on the links below for free legal counsel, and for filing your complaint with the Federal Trade Commission (FTC). The FTC filing is very powerful, and simple to do, so I recommend doing that too (plus I have most of the info you’ll need for the FTC down below):

Here are the current top two key resources you can utilize towards resolution! :

#1 Free LEGAL COUNSEL for CLASS ACTION [Live Chat 24/7]: http://bit.ly/1MiwdK1

The law firm above is very nice, and makes the process painless.The live chat operators at the above link respond immediately! They get you started with a lawyer fairly quickly within about a couple of hours, and no more than 24 hours after you finish your online chat (on average).  🙂

{ One of the LYFTGATE law suits, was filed: 3/11/15. View here: http://bit.ly/1AquYjt }

#2 Federal Trade Commission Complaint Assistant: http://1.usa.gov/1woy8Zz

Federal Trade Commission (FTC) Update 3/21/15: When filing with the FTC, add the class action lawsuit PDF File from below:

PDF File: Class Action Law Suit Against Lyft – Add To FTC Complaint 

(right click on the PDF link above, and choose “Save Link As”, or “Save As” to download to your desktop, as a PDF).

(Also, use list items 4., 5., & 6.  from below for filling out FTC complaint form)

Here are current Lyft communication channels that have had mixed results, and time frame for getting back to you is currently unknown:

1. Lyft on twitter: @AskLyft on twitter

2. Lyft Driver Support: Support@Lyft.com

(this part of the email channel, Support@Lyft.com, is once again deactivated for communications noted as of 3/14/15)

3. Lyft Drive Team: drive@lyft.com

4. Lyft: hello@lyftmail.com ($2K / $1K promotional offer originated from here)

5. Lyft’s business address:

Lyft, Inc. 

2300 Harrison Street

San Francisco, California 94110 – 2013

6. Lyft Driver Support (phone): 855-865-9553 (Also gives rider support. In both cases, can only speak to Lyft if it’s an emergency, especially an accident related call).

7. Phone for Zimride, Inc., Lyft’s predecessor: 855-946-7433 (Some drivers told me they filed with the Federal Trade Commision with this one, but I think list item 6. above is more accurate).

Hope this helps!


Part II. For All Lyft Stakeholders:

Questions, comments, additional actionable intelligence, or value added contributions are welcome here on this blog, or tweet me: @SFenthusiast

For Lyft, Inc. Lyft riders, and Lyft driver sympathizers please help the affected parties by sharing, communicating peacefully, and effectively, and helping to take immediate action to move to resolution.

Also, I’m glad to see that one of my favs in tech, Peter Morelli  ( @pmorelli ) from twitter, has started working with Lyft, Inc. as VP Of Engineering, as of yesterday (3/10/11)! Peter, I request your assistance in this as well. I love twitter, and part of that is because of you! Bring your awesome to Lyft, and let’s make it happen! You build tech fast, so I’d love to see you bring this to speedy resolution, along with the rest of the Lyft team!

Thanks in advance.

All my best,


Steve Morozumi, Founder SFenthusiast Consultancy

The Art of Strategic Social, and Advocacy Social Marketing