Let’s Make Social Media Management / Marketing Easier! (Letters To Clients 1)

Hey there! Let’s make social media management, and marketing as easy as possible together!

After speaking with a client to make long term quality social posting easier I started drafting a really simple proposal (see at end of post).

This blog may be incomplete as you’re reading it. However, I’m just publishing it each time I have time to work on it, nonetheless.

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Key Terms:

Advertising – the activity or profession of producing advertisements for commercial products or services.

Owned Media – when you leverage a channel you create and control. This could be your company blog, YouTube channel, your website, or even your Facebook page.

Content Marketing – the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

My comment: Blog content is a typical source for expanding content marketing beyond the blog, and into social media.

Content Curation – the process of collecting, organizing and displaying information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators. Curation services can be used by businesses as well as end users.

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Keeping the above terms in mind, I have found two key elements to social media management, and marketing efforts (please validate me, and/or debate me on this):

1. Advertising – Getting out your message through owned media by marketing your blog through social. And/or, getting out your message through owned media via content curation.

2. Influencer Engagement – Draw out your influencer ecosystem model, and then fill it in with existing influencers, and also adding new ones from hashtag streams, and Klout for example.

The advertising element I speak of is easier, and faster to roll out on a production level for a team because it is easier to wrap the mind around I’ve found. So, that’s the focus of this post.

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SFenthusiast™ Really Simple Proposal to The Social Team:

  1. Content Marketing:

We want everyone on the team to be able to post easily no matter what. A repository of evergreen content on meetedgar.com will help greatly with this!

Repository Technology to try: http://meetedgar.com

Workflow Overview:

Start with all of the client’s blog posts, and break out 3-5 quotes, or ideas per blog post to generate evergreen social content to place in the repository.

  1. Content Curation:

Searching around the internet for quality content in alignment with brand is a pain. Let’s make it easy for anyone on the team!

Curation Technology in use: http://bundlepost.com

Workflow Overview: Use bundle post to speed up content curation for social.

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