Let’s Make Social Media Management / Marketing Easier! (Letters To Clients 1)

Hey there! Let’s make social media management, and marketing as easy as possible together!

After speaking with a client to make long term quality social posting easier I started drafting a really simple proposal (see at end of post).

This blog may be incomplete as you’re reading it. However, I’m just publishing it each time I have time to work on it, nonetheless.


Key Terms:

Advertising – the activity or profession of producing advertisements for commercial products or services.

Owned Media – when you leverage a channel you create and control. This could be your company blog, YouTube channel, your website, or even your Facebook page.

Content Marketing – the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

My comment: Blog content is a typical source for expanding content marketing beyond the blog, and into social media.

Content Curation – the process of collecting, organizing and displaying information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators. Curation services can be used by businesses as well as end users.


Keeping the above terms in mind, I have found two key elements to social media management, and marketing efforts (please validate me, and/or debate me on this):

1. Advertising – Getting out your message through owned media by marketing your blog through social. And/or, getting out your message through owned media via content curation.

2. Influencer Engagement – Draw out your influencer ecosystem model, and then fill it in with existing influencers, and also adding new ones from hashtag streams, and Klout for example.

The advertising element I speak of is easier, and faster to roll out on a production level for a team because it is easier to wrap the mind around I’ve found. So, that’s the focus of this post.


SFenthusiast™ Really Simple Proposal to The Social Team:

  1. Content Marketing:

We want everyone on the team to be able to post easily no matter what. A repository of evergreen content on meetedgar.com will help greatly with this!

Repository Technology to try: http://meetedgar.com

Workflow Overview:

Start with all of the client’s blog posts, and break out 3-5 quotes, or ideas per blog post to generate evergreen social content to place in the repository.

  1. Content Curation:

Searching around the internet for quality content in alignment with brand is a pain. Let’s make it easy for anyone on the team!

Curation Technology in use: http://bundlepost.com

Workflow Overview: Use bundle post to speed up content curation for social.


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